So back in 1938 the famous De Beers company launched their famous "diamonds are forever" campaign that completely changed our society perspective on diamonds. All of the sudden diamonds became ultimate pieces of jewelry not only because of their beauty but mostly because they became symbols of eternity and love. Once diamonds became special tokens of love there was really no stopping them, and this was really the renaissance period of diamond industry.
Tuesday, September 8, 2009
Diamond jewelry - History full of fascination
So back in 1938 the famous De Beers company launched their famous "diamonds are forever" campaign that completely changed our society perspective on diamonds. All of the sudden diamonds became ultimate pieces of jewelry not only because of their beauty but mostly because they became symbols of eternity and love. Once diamonds became special tokens of love there was really no stopping them, and this was really the renaissance period of diamond industry.
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