
Diamonds are forever is expression that most of you have heard dozens of times. But what does this expression mean? Is the origin of this expression in Ian Fleming's novel "Diamonds Are Forever" published in 1956 that features yet another dashing adventure of never-ending secret agent 007 or should we look somewhere else to find the origin of this legendary expression? And though James Bond, together with glamour girls that always surround him could really fit quite nicely in diamonds are forever story, this expression dates full 18 years before the Ian Fleming novel and describes one stroke of a genius advertising campaign that made diamonds popular to masses.
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