
Why is gold so coveted? Since the beginning of time, the intrinsic beauty, warmth, sensuality and spiritual richness of gold has earned it the pride of place as a jeweler’s favorite metal. Gold has inspired craftsmen to create objects of desire that unite us with our emotions. In the middle ages, alchemists attempted to use their magic to make gold from other metals. They believed that gold was a source of immortality, and so it was used in medicines to fight old age and prolong life.
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